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This Is Brilliant But I Like This meme template

This Is Brilliant But I Like This is a meme format on WhatiMeme. The template admits a split between judgment and taste. The top panel praises the option that is objectively smarter, better made, or more respectable. The bottom panel confesses a personal preference for the other option, usually the flashier, messier, or less sensible one. It is used when someone knows the “right” choice and still picks the one they enjoy.

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A two-panel photo shows two men outdoors between a small white Volkswagen and a red Ford, in front of a large pale building with columns and trimmed round hedges. In the top panel, the gray-haired man in a light blue shirt and beige trousers stands between the cars with his arms open toward the white car, while the dark-haired man in a purple sweater rests a hand on the red car. Centered white text reads “This is brilliant.” In the bottom panel the same men and cars appear, but the gray-haired man now points toward the red car. Centered white text reads “But I like this.”

How to write this meme

Choose two real options with a clear status gap. Put the one a sensible person would respect on top, and put the one you would actually pick on the bottom. Keep both lines short, parallel, and specific. The bottom line should sound like a confession, not an argument.

Caption zones

  • Top text — Names or praises the objectively better, smarter, or more respectable option
  • Bottom text — Confesses the option actually preferred, usually the less rational or more fun one

Example captions

  • Top text: Sunday meal prep
  • Bottom text: But I like midnight cereal

The top names a respected habit and the bottom admits the snack that actually happens, so the preference feels honest rather than random.

  • Top text: A funded emergency account
  • Bottom text: But I like concert tickets

Financial sense is clearly the brilliant choice, while the bottom choice is specific, joyful, and slightly indefensible.

  • Top text: Eight hours of sleep
  • Bottom text: But I like one more chapter

Almost everyone recognizes the small, voluntary trade of rest for a story, so the confession lands immediately.

  • Top text: Closing every browser tab
  • Bottom text: But I like all forty-three

The number makes the bad habit concrete, and the contrast with a clean desktop is instantly visual.

  • Top text: The critically loved novel
  • Bottom text: But I like the pulpy one

It separates prestige from pleasure without insulting either book, matching the template’s fond rather than sneering tone.

Common mistakes

  • Swapping the panels so the favorite is praised as brilliant
  • Making both options equally good, so there is no joke
  • Writing a long explanation instead of naming the two choices
  • Using the bottom line for hatred rather than fond preference
  • Forgetting the “but” turn that makes the second panel a confession
  • Adding labels to the cars when the two centered lines already carry the joke

Also known as

This Is Brilliant But I Like This Cars

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